Students’ loyalty in higher education: The mediating effect of satisfaction, trust, commitment on student loyalty to Alma Mater
نویسندگان
چکیده
منابع مشابه
the effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:
it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2019
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2019.4.024